Client: Menlo
Agency: Flux Design Labs
Role: Graphic designer
Output: Logo design
Year: 2015
About the Project
A subsidiary of the MRC Allied Inc., Menlo Renewable Energy Corporation carries out MRC’s clean energy projects, specifically, the development of solar power plants outside of Metro Manila. For this project, Menlo commissioned Flux Design Labs to design a simple logo that would effortlessly represent both their company values, services, and goals.
Design Concept
Inspired by Menlo’s primary service (production of solar power), the logo fuses two solar panel icons with a simple leaf icon, a symbol for their dedication to developing renewable energy. Rendered in a vibrant lime green color and paired with a stacked wordmark, the logo effectively embodies a clean and green brand.