Client: San Miguel Corporation
Agency: Flux Design Labs
Role: Graphic designer / Copywriter
About the Project
San Miguel Corporation is a Filipino multinational publicly listed conglomerate holding company. It is the largest food, beverage and packaging company in Southeast Asia as well as the Philippines’ largest corporation in terms of revenue. In 2015, the company decided to focus more on environment conservation efforts in line with their “#SMCBetterWorld” theme. They commissioned Flux Design Labs to develop a campaign from the ground up and thus, “The Greener Good” was created.
The campaign title “The Greener Good” as well as all the taglines and other short copy was written by myself. Being a copy-based designer made it easier for me to quickly populate all the sections that needed text as I went along. Inspired by Swiss design, the campaign featured simple typography coupled with basic geometric shapes and patterns. I refrained from using icons and busy patterns and focused more on the typography.