Image credit: Vermosa Facebook page
Client: Vermosa Speedfest
Agency: Flux Design Labs
Role: Graphic designer
Output: Branding, Collateral design
Year: 2015
About the Project
Vermosa, one of Ayala Land's premier properties south of Metro Manila, is marketed as "the first of its kind in mixed-use destinations to highlight active lifestyles, Vermosa brings together residential, retail, and office spaces in a vast complex fueled by sports and fitness." In 2015, the property organised an event they called the Vermosa Speedfest wherein they launched the newly constructed Vermosa MX Track. The motocross track featured a variety of terrains for both new and experienced riders. The event required an array of digital and printed collaterals that utilised the Vermosa branding as well as a new set of assets designed specifically for the event and track.
Design Concept
The client requested energetic and dynamic imagery to enhance the riders' experience on the track. Due to time constraints, I utilised stock imagery for the layouts. For the colour palette, I went with the exact same set used in Vermosa's core branding which was also designed by Flux Design Labs.
An article on the event in the Philippine Daily Inquirer (31 Oct 2015)
