Client: San Miguel Corporation
Agency: Flux Design Labs
Role: Graphic designer
About the Project
San Miguel Corporation is a Filipino multinational publicly listed conglomerate holding company. It is the largest food, beverage and packaging company in Southeast Asia as well as the Philippines’ largest corporation in terms of revenue. In 2015, the company commissioned Flux Design Labs to create a campaign for their water conservation effort called “Water For All.” The campaign aimed to educate and encourage its employees to be more conscious of their water consumption as well as take active measures to conserve it. The design goal was to create an engaging campaign that could be successfully translated across a myriad of media that would be installed within the company’s office grounds.
The brief called for fun and eye-catching graphics that would literally pop among the predominantly gray and neutral colored walls and pillars at the installation site.